The advantages and differences of a Facebook ads campaign and a Google AdWords campaign.

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In order to better sell your products and services on the Internet and increase your company’s visibility, several web strategies are available to you. Among these, you can run a Facebook ads campaign or a Google AdWords campaign. Facebook and Google are two different platforms and operate separately. Indeed, Google is a search engine while Facebook is a recommendation engine. You must therefore develop different web strategies if you want to stand out within these two platforms. Here are the advantages and differences of a Facebook ads campaign and a Google AdWords campaign.

What are the advantages of a Facebook ads campaign and a Google AdWords campaign?

Advertising campaigns on Facebook and Google is an extremely effective marketing strategy. Indeed, these two platforms can considerably increase your company’s visibility and increase your revenues, but only if your advertising campaigns are well developed and optimized.

On the one hand, a Google AdWords campaign will allow you to increase your visibility on the web. Indeed, Google has a very large display network. In addition to these facts, Google AdWords allows you to target your audience through different parameters such as geolocation, language, campaign type, etc. Then, it offers you a wide range of tools to measure the performance of your campaign. Also, you can determine the daily amounts you want to invest in your campaign.

On the other hand, a Facebook ads campaign will allow you to reach your target audience using the following parameters: age, gender, geographical area, language, interests, behaviours, etc. You can also add eye-catching videos or images to spark the interest of your target audience. Then, just like a Google AdWords campaign, you can first determine your daily budget.

What are the differences between a Facebook ads campaign and a Google AdWords campaign?

Facebook ads and Google AdWords are two platforms that work differently despite their many similarities. Indeed, the income earned through online advertising is higher on Google AdWords. However, the revenues generated by Facebook through mobile devices are higher. In addition to these facts, ads on Google generate more visits than those on Facebook. Secondly, the click rate on Google AdWords is higher than on Facebook. However, Facebook has recently introduced new systems to increase the click through rate. Then, users spend 4 times more time on Facebook on average than on Google.