Website design

For website doing conversions

When you think about the ultimate need you have when you make a website, what do you think about? You want a website that converts!

Yes, you want a beautiful design, a beautiful user experience, etc. Of course, these are all criteria that help in conversion, but in the end, what is the ultimate measurement tool to know if a website’s role is well fulfilled or not? They must convert your visitors into prospects and your prospects into customers.

Corporate website with WordPress

What is included in a WordPress website?

Description of a WordPress website (10 pages maximum)

  • Installation and configuration of the WordPress platform
  • Design of a model and a responsive tree structure based on a model (adapted for mobile phones and tablets) – 2 revisions included
  • Adaptation of the design according to the customer’s brand image (colours, texts, fonts, etc.)
  • Integration of all content (texts, images and videos provided by the customer)
  • Programming of the entire website (technical aspects, web links, etc.)
  • Adapted mobile version (e. g. Click to call)
  • Integration of social media on the home page
  • Integration of a photo module if necessary
  • Integration of a contact form / appointment booking
  • Integration of basic SEO strategies (meta tags, sitemap, robots. txt, etc.)
  • Installing Google Analytics
  • Tests and uploading included
  • Video training on the WordPress tool

Options

English site (including product integration and layout with provided texts and images)

Guillaume and his team are really great! The service is always fast, efficient and personalized. Our site is superb and professional. Thanks to its web advertising campaign, revenues are constantly increasing! Hiring Guillaume was a great idea in 2016! Thank you for everything!

Justine Emond-Larochelle Physio St-Hubert

We are proud of our choice, we made a great deal with your company

Jacob Charbonneau
Volenretard.ca

Working with a team of professionals has made all the difference for me. I was afraid to relaunch myself in the redesign of my site because I had had a bad experience in the past. Guillaume and his team accompanied me and advised me throughout this process in order to make everything as simple and pleasant as possible. THANK YOU!

Jean Mathieu
Étalfort

Guillaume and his team were attentive to each of our needs and promptly responded to our expectations in terms of both the quality of the finished product and technical support. Thank you and well done!

Jacinte Durand
AKKOMQ

I am very satisfied Guillaume, thanks a lot!

Pierre-Luc Fauteux
Les Immeubles LPL

The challenge I proposed to you was enormous and you rose to it with great skill and competence.

Mario Roy
LACQ.ca

Pitou Minou & Compagnons

Freddy Pizzeria

JE Fortin

Panoratours

Humania Ressources Humaines

Transactional website

What is included in a transactional website?

  • Installation and configuration of the Woocommerce platform
  • Purchase, installation and customization of a graphic template (2 revisions included)
  • Integration of all content (texts, images and videos provided by the customer)
  • Programming of the entire website (technical aspects, web links, etc.)
  • Adapted mobile version (e. g. Click to call)
  • Configuration of the shopping cart
  • Paypal installation
  • Installation of transport grids for automatic calculation of delivery rates
  • Integration of a first product catalogue between 1 and 100 products (Texts and images must be provided)
  • Integration of basic SEO strategies (Meta tags, sitemap, robots. txt, etc.)

Options

English site (including product integration and layout with provided texts and images)

La Massagerie

Bijouterie LSM

Other services in link with website design

  • Domain name purchase
  • Web hosting of the landing page (excluding hosting and email address creation)
  • Content writing
  • Purchase of photos
  • Translation
  • Installing an online chat module
  • Creation of a logo
  • Configuring a dashboard and configuring conversion objectives in Google analytics

Did the creation of your website generate new prospects for your company?

That’s the real question! The website creation is still misinterpreted today. Yes, your website must be beautiful, linked to your brand image and perform well on search engines. However, does it generate an appointment, a purchase or a contact for example? This should be its primary mandate.

Several advertising agencies are missing this essential element that is at the heart of the web strategy. This one must give results to the company!

This element is an art and it is not easy for everyone. The initial analysis of the project and its management can save you a lot of money. Do business with experienced professionals to provide you with the right advice. Also, the secret of a good website is content writing. . . It’s one of your best ads!

 

The design of your website is crucial to your brand image on the Web. Whether it is done in Montreal, Quebec City or Sherbrooke, entrust this mandate to professionals and pay the right price. Only keep ideas and strategies that work.

How will the creation of a website propel your company?

That’s the real question! The creation of a website is still misinterpreted today. Yes, your website must be beautiful, linked to your brand image and perform well on search engines. However, does it generate an appointment, a purchase or a contact for example? This should be its primary mandate.

Several advertising agencies are missing this essential element that is at the heart of the web strategy. This one must give results to the company!

Beyond owning a website just for the pleasure of having one, discover how it can effectively help your business move forward.

Nowadays, having a website for your business has become a plus. But the question is: what is the use of your website if it doesn’t allow your business to make more sales? Beyond the beauty of the site or a supposed visibility, how many people buying your service have been convinced by your website?

We are not talking about the beauty of the site, although this factor is important, but rather about the element that can convince a person to buy a service or a service that you offer.

Nor are we talking about the fact that your site appears first in search engines because it will be useless if the potential customer looking for the service you offer does not find his account with you. Let’s take a simple example, how many times did you open the site that appeared first in your search engine and close it the next minute because you were disappointed?

You see then that there is something else that increases conversion (potential customers who become customers), that resides neither in the beauty of the site nor in the fact that it appears first in search engines. We will talk about this element in this article, but first let’s see what your expectations should be when you decide to have a website created to promote your business.

The expectations you must have from the design of your brand image

When creating a website that should in principle increase your project, you should have two main expectations that are customers and visibility. The order could be reversed, because it is visibility that makes your site known to customers. Let us look in detail at what each of these two key points implies.

Visibility:

As mentioned above, the more your site is known or at least less visible, the more likely you are to increase your conversion. But this is not visibility to all audiences combined, as you probably already know, but we would like to say again that if your site is visible to the wrong customers, you will not make sales and you will probably not have achieved your goal of boosting your business. You will know that your objective will be reached when your number of sales and/or appointments after the site is higher than those before the site.

So we mean here that the expectation you must have when creating your site is that it will be visible to your target audience. Other than visibility, he must be able to convince your target customers of the quality and uniqueness of the services or goods you offer. Convincing them of your uniqueness is part of the brand image, but that is not the purpose of this article.

The customers:

After your site’s graphic design and visibility have attracted potential customers, the content of your site must move them from potential customers to customers. If many visitors to your site turn into customers, you can be proud to say that the site has served you well.

As already mentioned above, this aspect of customers is the most important. It is actually the reason why you chose the site in the first place. Because increasing your business means having more customers through the creation of a website.

So, the result you need to get when creating a site must be more and more visibility that brings more customers. If you do not achieve these two objectives, the site will be just another expense that you have made just for the pleasure of spending.

Now that we have talked about the basics, what is the famous element that is likely to increase your conversion more than the beauty of your site or its position in search engines? It is simply the content of your site.

Writing the content of your site will influence your visitor, because the content itself will show the visitor that they have found what they were looking for. Are you wondering how simple texts can have such an important effect? To explain it simply, I would take an example from you. Would you buy a product about which you are not well informed? Certainly not. The same is true for those who visit your site. The content you put in is a kind of mirror of yourself as a company, as well as the services you plan to sell.

That being said, let us look at two mistakes very often made by people on their websites who, instead of keeping customers, reject them.

2 mistakes made on your website that have a negative impact on your business

Spelling mistakes:

The presence of numerous spelling errors in your content that are intended to reflect your professionalism can make many clients more or less skeptical. Why is that so? Because it reflects a certain neglect of the company’s image.

Did you know that more than 50% of people stop considering and sometimes even reading your text when they notice spelling mistakes? It may not be very important to you, but the goal here is to have customers, right? So do what you have to do to get them.

Still in the category of mistakes, there is the wrong syntax that makes your sentences difficult to understand. Since the goal here is to sell yourself to customers, not being understood by our target is anything but what you want.

Bland and boring content:

Having perfect content in terms of grammar, syntax and spelling is not enough. It is important to be able to capture and retain the reader’s attention in the first few minutes with its content. From the very first sentences, the reader should want to know more about the services you offer and this cannot be achieved with a boring and bland combination of words.

You or at least the person in charge of your content must engage the reader in a journey that is as captivating as it is instructive. He or she must understand what you are doing in the simplest possible way, but also in the most engaging way. We are not asking you to make your texts appear here as novels or other such things, but rather to make sure that what is on your site is not bland and much too formal.

Website design and concrete results

In order to increase your company’s credibility and explain your products and services clearly and in detail, you need a website. It is important however that your website converts!

In other words, it respects good practices in virtual sales in order to encourage visitors to become prospects and ultimately become customers.

Most sites are designed as virtual showcases rather than virtual sellers. This is a major nuance.

That being said, we have experts in corporate and transactional WordPress website design.

Frequently asked questions

WordPress is the most widely used platform in the world today. It is very reliable and stable. There are many advantages but among others:

-You have access to an administrator interface to make minor changes yourself on your site without incurring additional costs

-There are a lot of resources trained on this platform so you will never be misunderstood in the future

-There are millions of modules that have been developed and tested to date so the additional development costs are marginal.

No. As mentioned in the previous point, this is one of the major advantages of this platform, you can make several basic modifications yourself (editing texts, adding images or videos, etc.)

 

Minor updates to WordPress are included. However, if there are major updates, we must evaluate the impact for your site and make you a customized quote based on your website.

 

A basic corporate website is designed from $3995 + taxes. Then, the additional costs go according to the options you want.

 

A landing page is often combined with an advertising campaign to promote a specific product or service.

A website is designed to showcase your entire company and not just specific segments

Contact us to get more leads!

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